AJF

Alongside Azercell—the proud partner of Azerbaijani youth—and the Azerbaijan Judo Federation, we’ve set out on a journey with a clear message: #ThisIsTheWay. ⠀

Sports are one of the most effective ways to steer youth away from drug abuse. Judo, which represents being useful to both oneself and society, is a perfect example. ⠀

Through our social campaign video and posters, we call on everyone to stay away from harmful habits and embrace a healthy lifestyle. While drug addiction can destroy your life, judo has the power to change it for the better. ⠀

Choose the right path in time—because only then will your journey lead to success, not a dead end.